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Rooster Tales

Pro Staff

About Rooster Tales

Now in it's 8th season on Bally Sports North & Wisconsin, Rooster Tales strives to bring viewers along on North America's top upland bird hunting adventures.  Originally, Rooster Tales was driven by conservation and character stories that revolved around the wiley ringneck.  Today, we're after a different story.  It still involves upland birds and the dedicated work behind Pheasants Forever, Quail Forever and their members, however, today we like to tell their story while joining them on exciting adventures. 

Rooster Tales is driven to grow the upland bird hunting lifestyle and we believe that more hunters will get involved in the conservation side of the equation once they've been hooked on the hunt.  Our mission is to reach current hunters and HOPEFULLY create new ones.  We've always had a strong belief that Pheasants Forever's work is helping the greater cause, which is why we partner with them to showcase the projects and opportunities this land has to offer.  In the end, we are all in this conservation battle together.  And, like you, we all want to see the fruits of our labors - endless Rooster Tales!


Travis Frank, Host

Travis Frank has worked in the outdoor world for over 15 years.  At age 16 he started a fishing business, guiding clients from all over the country.  Driven by a passion to share stories from the outdoors, Travis joined the Ron Schara Productions team in the spring of 2008.  

Travis is the lead producer and host of "Rooster Tales," striving to keep the great stories and adventures fresh for all upland bird hunting enthusiasts to enjoy.  He’s also the lead producer and co-host of The Flush, producer of FOXPRO Furtakers, on Outdoor Channel and producer of Due North Outdoors on Fox Sports Networks.  Travis is a featured reporter for Minnesota Bound, Due North Outdoors, The Flush & Rooster Tales.

Aside from producing television, Travis appears as a regular guest for outdoor radio shows on WCCO and KFAN Outdoors.  His outdoor photography has been showcased in many national publications, along with freelance articles written to grow the sport of fishing and hunting.

Travis has a passion to hunt, fish and teach others about the great outdoors, so he remains a part-time fishing guide on Minnesota’s waters.  When he’s not chasing a story, or a trophy fish, he soaks up as much time as possible with his wife, Sarah, and his son, Weston.



Ron Schara, Co-Host

Ron is a lifetime member of Pheasants Forever, spending a majority of his lifetime in the field.  Telling stories about the outdoors, meeting people who appreciate the wonders of nature...This has been the experience of Ron Schara for more than 40 years.

As an award-winning outdoor columnist for the Minneapolis Star-Tribune, Ron spent years telling his tales.  His writings and observations capture the essence of the natural world.  As his newsaper popularity grew in the Midwest, Ron began painting pictures with both words and video to share his love for the outdoors.  In 1995 he launched the show, Minnesota Bound, with his black lab sidekick, Raven, as the star of the show.

Now, through television, newspaper and radio success, Ron has become a vital resource and champion for outdoor issues.  The Flush is just one of many programs Ron has hosted over the years.  To date, he's produced more than a thousand television shows on NBC, ESPN, Versus, Outdoor Channel and Fox Sports Network.

Ron is a member of the National Freshwater Fishing Hall of Fame as well as the Minnesota Fishing Hall of Fame where he resides.  Ron has also received the coveted, Silver Circle Lifetime Achievement Emmy Award,



Bill Sherck, Co-Host

Telling outdoor stories comes naturally to Bill Sherck.  Television viewers know him better as “The Man About The Woods”;  A six-time Emmy Award-winning outdoor reporter and show host.  Bill’s earned just about every award in the business for his unique style of storytelling.


Viewers can catch Bill’s work on several of the country’s most popular outdoors television programs including, “The Flush” on Outdoor Channel,  “Made for the Outdoors" , "Due North Outdoors”, “Rooster Tales” and “Backroads” on Fox Sports Networks and “Minnesota Bound”, seen on NBC affiliates throughout Minnesota.

Sherck enjoys sharing his stories with conservation groups, teaching as part of fishing and hunting seminars and also fishes/guides for various charity and celebrity tournaments.


Born in Mississauga, Ontario, Bill’s family eventually moved to Minnesota where his father and grandfather taught him to fish and hunt.  After graduation from St. Norbert College in 1994, Bill went to work in the television business.  He reported local news throughout the Midwest and eventually Fox News.  In 2001, Bill turned his focus to outdoor television. He’s been at it ever since!