Franchi Adds Nick Hoffman, Host of "Nick's Wild Ride," to Pro Staff
ACCOKEEK, Md. - Franchi announces the addition of Nick Hoffman to its pro staff, host of "Nick's Wild Ride," which will debut on the Outdoor Channel in July.
A native Minnesotan and lifelong outdoorsman, Hoffman's new show allows viewers to join the successful country music musician as he continues to pursue his passion for the outdoors. After years of wingshooting with a Franchi, the partnership between the Italian shotgun maker and the well-traveled hunter is a natural fit.
"Franchi embodies exactly what I look for in a shotgun: reliability, refinement and feel," Hoffman said. "I'm proud to partner with Franchi and highlight the brand in the show because after years of using their shotguns I can't imagine hunting with anything else."
The 2013 winner of the coveted Country Music Association's SRO Award for Touring Musician of the Year, Hoffman is mainstay in the country music scene where he has played fiddle for a host of iconic performers since moving to Nashville in 2000. In addition to playing sold-out venues across the country as a touring musician, Hoffman is also a founding member of the up-and-coming musical trio The Farm.
"The enthusiasm Nick brings to his outdoor pursuits is infectious," said Benelli USA Vice President of Brand Marketing Tim Joseph. "He clearly has a good time finding new hunting opportunities and experiencing the local culture wherever he travels. Nick's search for outdoor experiences and his sense of adventure are a great fit for Franchi."
"Nick's Wild Ride" debuts on the Outdoor Channel in July with new episodes airing at 7:30 p.m. EST on Fridays. Additional airtimes are 1 a.m. EST and 3:30 a.m. EST on Mondays, as well as 1 a.m. EST on Fridays.
For more information on Nick Hoffman and "Nick's Wild Ride," go to www.nickswildride.net.
Benelli USA Marketing
Email: [email protected]