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Franchi Adds Max-7® Camo Option for Affinity 3 Series Shotguns

Media Contact: Kim Cahalan, [email protected] | January 26, 2024

January 2024, Accokeek, MD – One of the hottest waterfowl camo patterns ever developed by Realtree® is now available on select Franchi Affinity series semi-auto shotguns for 2024.

Franchi Affinity 3-20ga-26" barrel Max-7 Camo

As experienced waterfowlers know, total concealment and expert blending with your environment are essential ingredients when hunting sharp-eyed birds. That is why Franchi takes camo seriously across the company’s Affinity 3 series of inertia-driven 12- and 20-gauge waterfowl guns.

This year, Franchi has added Realtree® Max-7® to its camo finish portfolio with eight new models sporting this effective pattern to work across multiple waterfowl environments, including wetlands, ag fields, and flooded marshes.

The new Affinity 3 series Max-7® camo models include:

  • Affinity 3.5 Cerakote – 12-ga, 28-inch, Realtree® Max-7® with Midnight Bronze Cerakote barrel
  • Affinity 3.5 – 12-ga, 28-inch, Realtree® Max-7®
  • Affinity 3 Cerakote – 12-ga, 28-inch, Realtree® Max-7® with Midnight Bronze Cerakote barrel
  • Affinity 3 Cerakote – 20-ga, 26-inch, Realtree® Max-7® with Midnight Bronze Cerakote barrel
  • Affinity 3 – 12-ga, 26- and 28-inch, Realtree® Max-7®
  • Affinity 3 – 20-ga, 26-inch, Realtree® Max-7®
  • Affinity 3 Compact – 20-ga, 26-inch, Realtree® Max-7®

The Affinity 3 line represents the highwater mark for hunting shotguns. Ergonomically designed in the spirit of Italian craftsmanship, engineered to meet the rigors of American hunting passion, these shotguns blend dependability and comfortable handling to deliver a rugged firearm with an enviable performance-to-price ratio.

To learn more about Franchi’s shotguns and bolt-action rifles, visit

About Franchi
Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.

Franchi USA | 17603 Indian Head Highway | Accokeek, MD 20607 |
Media Contact: Kim Cahalan, [email protected] 
Office: (309) 944-5341

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